bwagy

#41: Sell products with low (or no) variable cost
Aim to build products that you can sell with no extra cost per unit, if you can write some ultra niche ebooks, provide some training materials, videos, the cost of selling an extra copy is nill. It is so refreshing to wake up and find you have supplemented your income with no additional effort.

#42: Implement Investing Ethos
Take a portfolio approach to your clients, have some casual month to month steady income clients, some mid risk clients (risk as in non consistent cashflow) and high risk. My magic number is 7, I can have 7 projects total being worked on, in the works, or wrapping up. Often it is 2 steady income, 2 ‘projects’ or semi risk and 3 in the works. (My rough rule of thumb) Depending on your type of business you may need to have less.

#43: Upskill
Upskill yourself constantly and share your new skills (hint heres where a blog comes in handy).

Variability in delivery

Day to day life

In success and failure?

Variability is what makes the ebbs and flows interesting but also meaningful.

You can fight variability or go with it and learn on the way.

Or using opinion to deduce causes for an outcome.

Have to be honest, the world doesn’t revolve on empirical studies, it revolves around irrational people which make irrational decisions every minute of the day.

When there is empirical research chances are it’s wrong anyway (see You’re Always Wrong).

Maybe it is ridiculous to reduce complex problems into simple causes or maybe it’s these ridiculous opinions or nagging gut feelings which help us find a better solution… and be less wrong than we are today.

The upsell should be an assumption.

Getting someones attention is hard enough (super hard in fact) but once you’ve got it you have one opportunity to do it.

Otherwise you miss out.

How much you’re missing out on, I’m not sure, as chances are you don’t notice it.

Just remember the Upsell has to increase value dramatically, should be a no-brainer but also be very focused around improving the value you are delivering anyway.

Just earlier this afternoon I was talking to some great guys from Otago University around content and monetisation.

My position (clearly) has been around freemium, providing a basic or standard edition for free then you pay for the delivery of that in a premium format (ie audiobook, physical copy, pdf etc). That’s exactly what I did with The Best Ideas are Free.

The question put back to me was – would you pay to participate?

I think I would to be honest – if you asked me to contribute a chapter or even a paragraph to a book I probably would (Update this doesn’t help with my point please ignore)..

Do you think you guys could help me out? Would you pay to contribute participate in the creation of my next book (or more importantly any other book?) (hey it’s not finished yet so you could easily) if so what would you pay?

Update: I just need to clarify I’m focusing on participation, not guaranteed inclusion so you might pay to go through the creative process, or research or key points or brainstorming – become part of the experience.  Writing a chapter was just an example.

Just curious.  Answer the poll below… I’ll share the results and if you vote, leave your name in the comments I’ll randomly pick someone to send a copy of The Best Ideas are Free (open worldwide).

If you could please retweet, email to your friends or post to Facebook that would be great – I am more intrigued/curious at this stage than actually serious about implementing.

Visit http://search.twitter.com

Enter some of your customers pains, see what kind of results you get, engage.

Simple.

Now download TweetDeck, load those searches as columns, check in once a day.

You’ve just opened yourself to a world of opportunities.

I think we’ve all done it before.  Forseen some fundamental shift so jumped ship.

However once we jumped ship we realised no one else had.  Or that it looked like anyone would.

It suddenly gets quite lonely as Leadership typically is.

So what do you do? You climb back aboard…. only to find everyone is preparing to jump ship!

If only you’d stuck with your gut and held your position. It’s ironic huh?

When charging  trust your gut, others are likely to come around soon enough, especially when you realise you’re leading them.