It’s often a great way to achieve the result you desire faster, especially when the result requires input from external parties.
Such as raising money.
Pitching ideas.
Building distribution.
You learn as you go, maintains momentum and inevitably should lead to a conclusion sooner than later.
can make the sale on the spot.
I was reminded of that on a recent trip to Beijing when the classic opening line was “Is this your first time here?”. A simple question with an obvious answer but it creates a dialog and that’s all they’re keen to do initially. The sale of course comes later.
I’ve seen the same in many developing countries, they’re good as they can’t afford the procrastination most of us tolerate. If you ever need some business inspiration, go to one to find how people that have to think (and live) on their feet everyday do it. You’ll be amazed at what you learn.