On the web when ad space isn’t sold, they plug it into what’s called run of site.
Which means their competitors can bid for that same ad space.
It also means that the number of ad inventory available is vastly over quoted.
Publishers should hugely inflate their value IF when there wasn’t any premium spots available they showed no ads. It makes them more novel, exclusive and notable. Thus achieving the purpose of the ad.
- Why tip on the spot?Why not, a delayed tip, if you’re still happy in a couple of hours you will tip a bit more, or if you’re not happy you’ll tip a bit less.
For hairdressers - that makes sense.
For things […]
- Monetisation ModelsMonetising your web service has been a topic I am forever intrigued with and been bouncing around as a blog post for a few weeks now.
Given recent discussions on Twitter I thought I'd […]
- Starting with the visionOften it's not achievable, so we give up, it's not perfect!
You could however just get started, start with 20% of the vision, give it a go, then keep adding to it.
You'll get buy in […]
Tags: ad exchanges