Ad Space Exclusivity

January 8th, 2013

On the web when ad space isn’t sold, they plug it into what’s called run of site.

Which means their competitors can bid for that same ad space.

It also means that the number of ad inventory available is vastly over quoted.

Publishers should hugely inflate their value IF when there wasn’t any premium spots available they showed no ads.  It makes them more novel, exclusive and notable.    Thus achieving the purpose of the ad.

Subscribe to get regular updates

Pin It

Tags:



Comments are closed.



What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates