Communicating

December 3rd, 2008

Communicating is the best skill we have. The ability to spread a story via a delivery mechanism.

Visual or Audible.

Visual through body language, dress, colours, text.

Audible through speech, podcasts.

Question I get asked very often is, i want to approach x company/person to talk about x.

Quite often I backtrack and go.

What is the objective? what is the next part of the story, how should the story end?

Now what do i need to do to go down that path?

Then do it.

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Some more delicious posts:Who are we selling to? /Let others do the talking /Infinite Paths to your goal /Role Models & the Conventional Path /The No Strategy Marketing Strategy /

One Response to “Communicating”

  1. Francois Says:

    Something I have learnt over the years is that honesty always pays. When you communicate with someone, don’t try to be the perfect salesperson. Just stay yourself. Remember that people do business with people :)

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