Dance with me, let’s do the zig zag
June 22nd, 2008Diversification vs Consolidation
Every framework goes through these stages. Stages of expansion and fragmentation of markets.
Then they go through mass consolidation.
Think of these two tacking back and forth like a yacht. Zig Zag.
Think Social Networks fragmented into many markets. Open Social comes along trying to consolidate all of those.
Think Adwords vs Verticals.
Think aggregators vs blogs.
What is your market doing now? Is it fragmenting or consolidating? Viewing your market through the opposite of what it is doing will provide huge insight into growth opportunities.
Tags: consolidation, diversification