Free T-Shirts are so boring

September 22nd, 2008

First off.

They’re free.  

Which establishes low value. So we’re not actually likely to wear them at all.

Given the cost I suspect that getting you to wear them is not the key part, they want you to discuss their product as you received a freebie.

Let’s change this.

How about, you hire a designer off threadless to make an awesome t-shirt that may or may not feature your brand and give it away.  

You then provide two opportunities for conversation.

1) X company gave me freebies.

2) Hey I like your t-shirt where did you get it from?

3) You will actually desire to wear the t-shirt vs throw it out. (and thus allowing greater opportunities for discussion everytime it’s worn)

Give it a shot, why not? We all know everyone throws those t-shirts out anyway.

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