Keep the bar low enough, that people can get over it, with a little effort

June 3rd, 2010

In particular language.  Keep the language barrier low, about 12 – 14 years, that’s a level that you can reasonably expect most people to understand.

Remember that language is self selecting, if you want to talk to graduates raise the bar…

Funnily enough this was the difference between Google & Microsoft in the battle for search engine market share.  When a misspelled search occurred Microsoft would say ‘try rephrasing or using synonyms’ whereas Google said ‘try different words’.

Subtle changes but profound effect.

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This entry was posted on Thursday, June 3rd, 2010 at 4:57 pm. feed



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One Response to “Keep the bar low enough, that people can get over it, with a little effort”

  1. Ben Young Says:
    June 3rd, 2010 at 4:59 pm

    Oh a great tool for analysing language use on your website is the website grader from hubspot: http://websitegrader.com

    Also Google Docs will tell you the readability of a document, just go to tools -> Word Count.



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