It’s almost a classic argument.
A blog is like a house you built yourself from the ground up.
Using a Facebook Page is like renting a shop on a popular street.
If you build the blog, you have to make it interesting enough for people to stop by. You can do what you want.
If you lease, it’s already built & people are already there ready to buy. You just need to personalise and leverage it.
Like most things, you probably want to lease first to get a feel for it, then buy later once you know what you’re doing.
- Where's Ben?As most of you do not visit the blog and get it via RSS or Email (which is great, thanks for your subscriptions) I thought I would let you know where I am and where I'm not.
Where I […]
- It's all about permissionThe world is full of interruptions, facebook, email, twitter, mobile, mail, tv.
They all rely on one thing that we give them. Attention.
We can also take that away.
Attention is at the […]
- Options Trading & DirectionalityOne of my personal goals each year the last few years has been to upskill in how I invest, in particular my personal long term investments. I've always had the philosophy that it is […]
Tags: earned media, owned media