Reducing Hotels to a commodity

April 6th, 2010

You know what the problem of Hotel comparison websites are? (or any price comparison website).

They reduce Hotels to a commodity.

When cheap you focus on rooms as a commodity.

When expensive still focus on room but the real value is in the experience.

Price comparisons don’t communicate that.

What’s the price of a relaxed holiday where everyone smiles at you? Or provides free wifi so you can find the best activities online? Or the fact the room is dead quiet so you can rest?

That’s what we forget when we get stuck in price mode.

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