bwagy, the blog of Ben Young

Everyone displays elements of both.

Do you create stories (through action)?

Or do you tell stories (which inspire action)?

Stories without action mean nothing.  Action without stories don’t inspire.

Perfectionists hate this but often doing something is more important than the actual substance.

That is the value you get from the action is more than the result.

Writing a blog has a halo effect, that is the actual writing and distribution of content on a daily basis is perceived to be high value, whether or not an observer reads each and every piece of content.

This is why entrepreneurs that focus on getting it 80% right, then evolving their product are so successful, the continual growth creates new opportunities for conversations.

Finish that sentence.  Now do it!

Chances are you’ve been saying this for years.

You know what’s really cool? If you just do it.

Not the easiest – but it’s the most fun and rewarding thing to do.

Ok stay with me for a minute.

Marketing traditionally has meant to you, putting some advertising out, get your message in front of enough people, you convert a few to sales.  The return used to be enough to justify it.

However in a market where people are counting their pennies, you just aren’t getting the same return you used to.

Now organisations are going hey time to try something new.

Word of Mouth is on the tip of everyones tongue.

How do you stimulate word of mouth? Through action.  Actions that are worth talking about.  

Right so we have gone from advertising to action in all of 30 seconds.

Now how can you stimulate action? Through entrepreneurship.

Stimulate entrepreneurial traits in your employees, to try something new, perhaps it will make you a few more dollars but also send a message to the market.

Innovation, sales & marketing? Entrepreneurship is marketing. (And always has been).

I tweeted this the other day:

“The real problem 99% of the time is people aren’t willing to do what they know they ought to do.”

Tom Peters also iterated this last week, stating that he wasn’t there to introduce something new he was there to remind us of what we already knew when we started out in entrepreneurship but had lost sight of in the heat of the moment.

It’s more true that you first realise.