Tag Archives: addon



The standardised addon

April 28th, 2009

Everytime I go get Sushi, they say ‘Ginger & Wasabi?’ and everytime I say yes.

I do eat the wasabi but never the ginger yet I always say yes.

A quick poll of everyone else in line before me (three people) they all did as well.

Now I have said no before and other places haven’t offered and you know what? I didn’t feel like I got a good service.

For some reason those two little packets help communicate value. ย In fact some sushi places charge extra for it.

The standardised addon has become an essential part of the consumer experience. ย 

What part of your service has become standardised? Or is there room to standardise something that others don’t? Just a thought.



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