The standardised addon
April 28th, 2009Everytime I go get Sushi, they say ‘Ginger & Wasabi?’ and everytime I say yes.
I do eat the wasabi but never the ginger yet I always say yes.
A quick poll of everyone else in line before me (three people) they all did as well.
Now I have said no before and other places haven’t offered and you know what? I didn’t feel like I got a good service.
For some reason those two little packets help communicate value. ย In fact some sushi places charge extra for it.
The standardised addon has become an essential part of the consumer experience. ย
What part of your service has become standardised? Or is there room to standardise something that others don’t? Just a thought.