bwagy

Think about Newspapers, and actually read the content in them, it’s typically very low key and more press releases and quotes than actual editorial.  

They weren’t always this way.  Once their distribution was locked down, the game shifted from how can we maximise readership (through great content) to how can we maximise profits.

You see the same things with bands, how often do you hear so and so has sold out now the’re big.

Blogs are the new content medium, surely they’re not the same? Or are they?

Think of some of the more popular bloggers, once they hit a certain readership or tipping point they too appear to slack off.

Others don’t, some to take it as a good sign and work harder.

They’re in it for the long term.  

You see with blogging, once the distribution is set (through feedreaders / email subscriptions / syndication) the foundation is weaker.  It is easy for one single reader to drop off.  

You need to keep on your toes, keep active and use engagement or return visitors or attention time as a measure of success.

(and someone to give you a dead arm when you slack off)

That’s why you see such great content out there, for free, competition is fierce.

Blogging is a marathon.

There are hills, dips, long stretches.

The context weather changes…

Keep your eyes on the end goal and keep

Taking step after step.

Momentum is valuable, maintain it, if you lose it, it’s like starting running after you’ve stopped (painful).

Just keep taking those steps, even if they’re baby steps, do it!

Work in a startup? Different context.  Same application.

(and for those that haven’t yet read, look at my Blogging Strategy, takes 30 seconds to read)

How much time do you command?

For example since launching this blog

I have garnered:

59,746 seconds of attention or 991 minutes or 16 and a half hours of focused attention.  Wow!

What would you pay for 16 hours of focused attention from the influencers in your industry.

I’ve paid:
1.5 hrs / week
a morning setting up this blog
a few hours preparation.
Maybe 20 hours all up.
Now imagine over the long run as my audience increases.  My investment remains relatively flat.

Look at that return on investment vs that fax flyer campaign you just paid for.

Oh, something else, Interaction! I have received 13 comments, 20 or so emails.  Compounds things a little.

What is that worth to you?

It’s time for the Real Estate industry to get a shake up.

Consumers do not trust agents.

Consumers want more transparency in the process.

How about blogging for the real estate industry?

Each agent has a blog, talking about projects, how to help customers, and their area.

Consumers can jump on, read about them, get a real feel for who they truly are.

Agents also maximise exposure of their listings to a motivated audience.

I could go on all day…

Blogs are supposed to be an awesome new strategy to get in touch with your audience.

Some firms are doing it successfully.

This is great, no interruption marketing. Users love it.

However if your blog isn’t consistent and on focus. You are interrupting your audience.

For example if i launch a new product and mention it on my blog. I am interrupting my audience. When my blog comes up in their reader they are expecting another great marketing post. Not shameless self promotion.

Let go and stop interrupting me. It’s annoying.