The easiest people to sell to
July 20th, 2009Are those you have already sold to before.
Pick up the phone, ring all your current clients and previous clients.
What issues are they having? Can you help them? Maybe you can pitch an idea to them?
Looking after and obsessing about your current clients is much easier than trying to sell to a completely new client.
A potential client of mine is looking to turn a whole industry upside down, just by obsessing about their clients rather than always seeking the new client (as is the industry standard). I think they’ll be quite successful…