Tag Archives: collecting data

Test, Test, Test it all

September 10th, 2009

You can virtually test anything and everything online… there is amazing amounts of tools available to measure different things.

Measure traffic? Use Google Analytics (#1 if you don’t have basic traffic measurement installed please bang head against wall – it should be an assumption.)

Want to do Brand Monitoring? Check out Techrigy (Google Alerts on steroids)

Usability and heat maps? Use CrazyEgg (it beats Google Analytics Heatmaps hands down.

Measure E-Commerce? Set up Google Analytics Goals (and figure out where your business comes from).

Measure blog subscribers? Use Feedburner.

Find out more about your audience demographics? Use Quantcast & Crowdscience.

Want to find out which design / slogan/ offer creates the most business? Use A/B testing with Google Website Optimiser.

Use these to test your assumptions, tweak and improve again.  The web is a huge incubator for evolution or products to happen, so get evolving.

If you have any others feel free to share below in the comments…

Five Star Service [Updated]

September 9th, 2009

A while back as a Monday Ideas Post I shared my idea for a quick feedback form, you can view the original post here and the republished post on the NZHerald (where it was hugely controversial).

As a quick summary I suggested that stores add a device to collect quick feedback on your experience.  You could even integrate into the eftpos machine to hasten the process.

I was delighted to be greeted by this in a duty free store whilst away on holiday.


How neat! A quick screen to let me provide some simple feedback.  From the state of the machine I could tell it was well used.

Airports are a double sided coin as customers are only likely to visit a few times, so it’s harder to collect feedback (but you have a location monopoly so average service can prevail).

Some readers mentioned they had seen some in the original post but just wanted to share…

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