Establishing Value through Wrapping
Sunday, September 28th, 2008Giving groups of things a wrapping adds value.
Some example wrapping:
Collaborate and create an advertising company representing many blogs. Individually they have no value. As a collective they do.
Represent a collective of shops to negotiate better rates as a whole rather than individually
Bring a whole lot of friends together and work together.
Wrapping things up and giving them new meaning establishes value and shifts the perspective, the conversation that’s going on in your market’s mind.
What can you wrap up in your market?
