Tag Archives: customer centric



Sales pitches guised as conference sessions

November 18th, 2009

I hate it when people just give sales pitches at conferences.

At least respect my intelligence and try to hide it in something that is of value to the audience.

People come along to conferences to learn, meet people and catch up on industry changes.  Not to hear the latest pitch of how to buy your product.

It’s a very ME mindset. I’d rather focus on helping the audience – IF they want to know more they can have a chat afterwards.

And some do.  Most dont but this is a quality game not a quantity one.  Those that do are usually highly motivated to work with me.

That’s a win for everyone, audience gets info they can act on themselves, I don’t waste time on tyre kickers and those that are motivated can still have a chat.



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