Job Description Marketing
December 9th, 2008Probably a couple of times a month I get a job description or two across my email, to forward to friends, field interest etc.
I always have a flick through and to be honest I don’t think they ever put enough effort into a job description.
A job description should communicate a story;
- This is the story we want the employee to make happen in our organisation
- The story as to why you should work for us
- A story about the ideal candidate
Honestly if you have an uninspiring job description with mediocre (more often than not) copied/pasted descriptions your going to get average employees.
Few start ups have videos, showing the team, where you’d work, what you’re expected to do, sure I bet the results are lower but the quality would be much much higher. ย That’s a story that will be perfect for one employee.
So if your looking to bring someone on board, remember its as much a marketing decision as a culture, strategy and organsiational one.
Have you ever been put off a job just by the description?