bwagy, the blog of Ben Young

Very technical, but essentially this is what Tom Peters, Seth Godin, Malcolm Gladwell all do.

They share business stories that teach lessons.

Just the same way legends have been passed down, engaging stories with lessons behind them.

And guess what? It works, presenting the knowledge in that fashion gets cut through and if the objective is message absorption is the objective they (and you) win.

Stories that get through matter, speaking above or beyond peoples capabilities just alienates them.  This is the exact reason why these authors do so well.

These are some of my most recommended books, pick them up buy a couple of copies.

• Direct from Dell by Michael Dell
• Dot Bomb by David Kuo
• Maverick by Ricardo Semler
• E=mc2 a biography of the world’s most famous equation by David Bodanis
• 80/20 rule by Richard Koch
• The Dip by Seth Godin
• Tipping point by Malcolm Gladwell
• E*Myth by Michael Gerber
• Four Hour Workweek by Tim Ferriss

If you can buy these have a read and create a whole new platform of knowledge for yourself…