bwagy, the blog of Ben Young

Included in my standard ordering of 100 minicards from moo there is a card at the end which says:

Psst! Pass it on!
I’m a MiniCard from moo.com
MOO prints things with photos
or designs – like StickerBooks,
Postcards and Greeting Cards.

On the flipside is a coupon code for 15% off your first order.

(Mine is 2RB2CK feel free to use it, first in first served).

Not only are the cards themselves a talking point – but they have given me something to give to someone who also thinks they are pretty cool.  Neat huh?

So sit down, map out the customer interaction process, ensure you are leveraging each of those interactions, then implement.

All the small things add up! (You can see Moo is doing a fine job of it.)