bwagy

Are those you have already sold to before.

Pick up the phone, ring all your current clients and previous clients.

What issues are they having? Can you help them? Maybe you can pitch an idea to them?

Looking after and obsessing about your current clients is much easier than trying to sell to a completely new client.

A potential client of mine is looking to turn a whole industry upside down, just by obsessing about their clients rather than always seeking the new client (as is the industry standard).  I think they’ll be quite successful…

The silver fern pattern on the top of your espresso, the smile of the attendant at the petrol station, the thank you note included with your proposal.  People notice.  And they care.

No one should know your market better than you.

Otherwise you’ll end up with too much disconnect…

And if you’re disconnected your customers are going elsewhere.

Something we should all practice.

The Art of Objectivity.

It promotes mutual respect, encourages understanding and actually helps people to agree to disagree.

Sure peoples opinions may differ but do we have to dislike one another because of that?

As the web is showing us by flattening previous preconceptions (through twitter, blogging, social media), sure you may disagree on political views but on Rugby or Marketing or Traffic issues you share the same views.

Maybe there is something in an alternative view? It is worth a thought, or at least mutual respect.

The world would be such a better place if this was practiced more – or even taught in schools.  Now that would be amazing.

It’s like greasing the tyres of a relationship.

If well greased it should be a smooth ride.

If not conflict arises.

It’s not hard either, talk to all parties involved, listen, then adjust accordingly so everyone knows each others expectations.

A little work here will help create amazing results ;)

If you have target market X surely you should talk directly to them?

In all likelihood – yes.

However there is ALWAYS room to target the second tier.

Who influences this market? Who else do they interact with? Whose opinion do they pay attention to?

The best example of this is the most effective campaign in getting women in for cancer screening. Conversations were held with hairdressers whom were to then relay they conversations with their clients. By targeting this second tier they were able to reach their target audience in an effective manner.

The key here is to miss the same boat that your competition are taking ON PURPOSE!

Great engagement model when you do not have the capability to do so directly.

As most of you do not visit the blog and get it via RSS or Email (which is great, thanks for your subscriptions)  I thought I would let you know where I am and where I’m not.

Where I am:

• Twitter – At @bwagy
• Facebook Fan Page – (why? I keep my main facebook for personal use, so if you want to friend me on facebook fan page the way to go).
• LinkedIn

These are the three ways to friend me up and keep in touch.  Email is always preferred but these platforms are the other avenues you can stay in the loop.