Marketing through Action
October 23rd, 2008I was reflecting on an opportunity that is coming up, a big budget with a big client…
What would I do? and the common thread was to
Invoke action. Why?
Well new initiatives are now transparent (and you should stimulate this) which communicates a message.
For example::
- CEO on Twitter -> We are listening.
- Customer Helplines with real people (no computers…) -> We value you
- Product Development stemming from customer feedback -> We’re here to help you succeed