Creating Value (Easily) through Scarcity
September 2nd, 2008How can my friend who is a one man band charge $175/hour excl gst one year and only $50/hr two years ago.
Simple he created scarcity.
He is in a unique position where he is the guy to get.
Resources in scarcity cost more and clients are happy to pay it as they realise how scarce he is…
So think about it, how can i become scarce in my industry?
Ideas:
– Be the best at it or at a unique mix ie social media in the public sector
– Build your personal brand
– Limit availability…i only work 20/hours a week and only have 5 clients
– Be different
– Do something no one else will ever do ie transparency in a walled garden industry
Sure you can come up with a few of your own.
(remember it’s all about the story your telling by being scarce)