Tag Archives: squeeze



Squeeze your market

December 6th, 2009

You can be really really specific with your market. ย In fact squeeze it. ย Make it small enough that you can deliver insane value to this subset.

The intriguing thing? Once you get this market – because you’ve been so specific, delivered insane value, your customers help you grow the market.

By squeezing and focusing you can actually grow your original market.

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