Test, Test, Test it all

September 10th, 2009

You can virtually test anything and everything online… there is amazing amounts of tools available to measure different things.

Measure traffic? Use Google Analytics (#1 if you don’t have basic traffic measurement installed please bang head against wall – it should be an assumption.)

Want to do Brand Monitoring? Check out Techrigy (Google Alerts on steroids)

Usability and heat maps? Use CrazyEgg (it beats Google Analytics Heatmaps hands down.

Measure E-Commerce? Set up Google Analytics Goals (and figure out where your business comes from).

Measure blog subscribers? Use Feedburner.

Find out more about your audience demographics? Use Quantcast & Crowdscience.

Want to find out which design / slogan/ offer creates the most business? Use A/B testing with Google Website Optimiser.

Use these to test your assumptions, tweak and improve again. ย The web is a huge incubator for evolution or products to happen, so get evolving.

If you have any others feel free to share below in the comments…

Tags: , , , , , , , , , , , ,

This entry was posted on Thursday, September 10th, 2009 at 7:43 pm. feed



« Five Star Service [Updated]
An idea alone isn't a business »

2 Responses to “Test, Test, Test it all”

  1. Gareth Says:
    September 10th, 2009 at 8:29 pm

    As well as Google Analytics, I’ve recently moved to use Clicky http://www.getclicky.com/ NIce interface and includes monitoring RSS / Twitter and shows real time visitors.

  2. Ben Young Says:
    September 21st, 2009 at 7:21 pm

    GetClicky is good for it’s real time service – definitely worth looking at.



What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates