{"id":1155,"date":"2009-02-15T22:10:36","date_gmt":"2009-02-16T02:10:36","guid":{"rendered":"http:\/\/blog.local\/?p=1155"},"modified":"2009-02-15T22:10:36","modified_gmt":"2009-02-16T02:10:36","slug":"unlocking-the-flesh-in-online-advertising","status":"publish","type":"post","link":"http:\/\/blog.local\/unlocking-the-flesh-in-online-advertising\/","title":{"rendered":"Unlocking the flesh in Online Advertising"},"content":{"rendered":"

Tonnes of businesses unlock the flesh in a market, Google Adsense unlocked the flesh in the online advertising market, Ebay in secondhand goods, Skype in phone calls.<\/p>\n

By reducing the flesh consumers benefit from a competitive marketplace.<\/p>\n

Although there is a lot of competition in online advertising I still think there is a lot more flesh that can be unlocked.<\/p>\n

Companies like Google Adsense, Kontera, Commission Junction will have millions on their books from the earnings of users who do not reach the payment threshold (which is a reasonably common occurrence). \u00a0<\/p>\n

Their terms usually dictate they hold onto the cash till you cash out or your forfeit it within a certain amount of time. \u00a0You are never likely to recover those earnings.<\/p>\n

My idea is for a charity or potentially Kiva to setup a programme whereby users donate their past earnings for these programmes. \u00a0<\/p>\n

They then group these together and cash them out. \u00a0Alternativelly it could be a business opportunity, similar to the tax refund model, give us your account details we will get your earnings out and take a 25% cut, as hey if you didn’t do it you get nothing otherwise.<\/p>\n

However I think companies are more likely to co-operate with a charity, great pr move for them, users feel great AND charity benefits. Win\/Win\/Win.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tonnes of businesses unlock the flesh in a market, Google Adsense unlocked the flesh in the online advertising market, Ebay in secondhand goods, Skype in phone calls. By reducing the flesh consumers benefit from a competitive marketplace. Although there is a lot of competition in online advertising I still think there is a lot more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[54,680,727,811,1318],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1155"}],"collection":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":0,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}