Ok stay with me for a minute.<\/p>\n
Marketing traditionally has meant to you, putting some advertising out, get your message in front of enough people, you convert a few to sales. \u00a0The return used to be enough to justify it.<\/p>\n
However in a market where people are counting their pennies, you just aren’t getting the same return you used to.<\/p>\n
Now organisations are going hey time to try something new.<\/p>\n
Word of Mouth is on the tip of everyones tongue.<\/p>\n
How do you stimulate word of mouth? Through action. \u00a0Actions that are worth talking about. \u00a0<\/p>\n
Right so we have gone from advertising to action in all of 30 seconds.<\/p>\n
Now how can you stimulate action? Through entrepreneurship.<\/p>\n
Stimulate entrepreneurial traits in your employees, to try something new, perhaps it will make you a few more dollars but also send a message to the market.<\/p>\n
Innovation, sales & marketing? Entrepreneurship is marketing. (And always has been).<\/p>\n","protected":false},"excerpt":{"rendered":"
Ok stay with me for a minute. Marketing traditionally has meant to you, putting some advertising out, get your message in front of enough people, you convert a few to sales. \u00a0The return used to be enough to justify it. However in a market where people are counting their pennies, you just aren’t getting the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,56,439,747,1386],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1368"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1368"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1368\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}