{"id":1583,"date":"2009-04-30T21:10:59","date_gmt":"2009-05-01T01:10:59","guid":{"rendered":"http:\/\/blog.local\/?p=1583"},"modified":"2009-04-30T21:10:59","modified_gmt":"2009-05-01T01:10:59","slug":"living-a-brand-rather-than-seeing-it","status":"publish","type":"post","link":"https:\/\/blog.local\/living-a-brand-rather-than-seeing-it\/","title":{"rendered":"Living a brand rather than seeing it"},"content":{"rendered":"<p>A <strong>brand experience<\/strong> is <strong>magnitudes times more valuable<\/strong> than <strong>observing a brand<\/strong>.<\/p>\n<p>You experience the Apple lifestyle, you experience the Gary Vaynerchuk brand through his video blog, you experience my brand through this very blog.<\/p>\n<p>Seeing an advertisement at a bus stop just doesn&#8217;t compare &#8211; however pairing that up with an experience completely changes the game. \u00a0A great example is a free ringtone which you can grab via bluetooth from the advertisement which then gives you something to walk away with and experience.<\/p>\n<p>Living a brand is so much more fun, engaging and most of all attractive to others as they want to be a part of it.<\/p>\n<p>Sure it&#8217;s not for everyone but those that can master it will reap the outrageous rewards&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand experience is magnitudes times more valuable than observing a brand. You experience the Apple lifestyle, you experience the Gary Vaynerchuk brand through his video blog, you experience my brand through this very blog. Seeing an advertisement at a bus stop just doesn&#8217;t compare &#8211; however pairing that up with an experience completely changes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[169,282,450,451,747,836],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1583"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}