{"id":1644,"date":"2009-05-04T18:42:27","date_gmt":"2009-05-04T22:42:27","guid":{"rendered":"http:\/\/blog.local\/?p=1644"},"modified":"2009-05-04T18:42:27","modified_gmt":"2009-05-04T22:42:27","slug":"living-the-brand","status":"publish","type":"post","link":"https:\/\/blog.local\/living-the-brand\/","title":{"rendered":"Living the brand"},"content":{"rendered":"<p>Brand experiences tend to be post event.\u00a0<\/p>\n<p>However now we have the technology for live experiences.\u00a0<\/p>\n<p>Social networks with live engagement are such an example.<\/p>\n<p>Local energy drink provider has taken advantage of this with their <a href=\"http:\/\/www.bebo.com\/Profile.jsp?MemberId=4769404231\">V Bebo Community<\/a>.<\/p>\n<p>Another great example is <a href=\"http:\/\/nzuphill.8degrees.co.nz\/\">Vaughan Rowsell<\/a>.<\/p>\n<p>Now Vaughan is cycling the length of New Zealand Uphill (bottom to top) for charity. \u00a0He is just about half way now.<\/p>\n<p>You can send him messages on <a href=\"http:\/\/twitter.com\/rowsell\">twitter<\/a>, see his <a href=\"http:\/\/nzuphill.8degrees.co.nz\/\">blog<\/a>, watch his <a href=\"http:\/\/www.youtube.com\/user\/nzuphill\">videos<\/a>. \u00a0I have included his first one below:<\/p>\n<p>\u00a0<object width=\"384\" height=\"236\" data=\"http:\/\/www.youtube.com\/v\/UbTJjDBUuBQ&amp;hl=en&amp;fs=1&amp;rel=0\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/UbTJjDBUuBQ&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>You can experience it as he does. \u00a0With the right software and cell coverage he could even stream live from his cycle trip.<\/p>\n<p>Imagine watching the Tour De France from Lance Armstrongs bike with his commentary as he rides. \u00a0Motor racing does this with in car cams &#8211; but there is a ways to go.<\/p>\n<p>You could be sponsoring such an experience as Vaughans, some great fits would be:<\/p>\n<ul>\n<li>Hotel Chain (where to rest after a long day of travel)<\/li>\n<li>Energy \/ Sports Drinks (providing the fuel for the journey)<\/li>\n<li>Clearly the bike \/ clothing<\/li>\n<li>Technology (we are where you want to be)<\/li>\n<\/ul>\n<p>This isn&#8217;t for everyone, yes it is less controlled, you don&#8217;t know what will happen. \u00a0Maybe it will be boring? Or maybe you will be there when something remarkable happens. \u00a0It is reality tv meets real world. \u00a0We all know reality tv isn&#8217;t that real anyway so why not deliver an authentic experience. \u00a0(Hell if you even track Vaughan down you can partake).<\/p>\n<p>Twitter, Blogging, Video all allow people to engage with your brand real time which creates an extremely loyal customer base. \u00a0Neat huh?<\/p>\n<p><em>(Vaughan is raising money for a good cause TASC The Agency for Spinal Concerns, check his <\/em><a href=\"http:\/\/nzuphill.8degrees.co.nz\/\"><em>blog<\/em><\/a><em> out for more details).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand experiences tend to be post event.\u00a0 However now we have the technology for live experiences.\u00a0 Social networks with live engagement are such an example. Local energy drink provider has taken advantage of this with their V Bebo Community. Another great example is Vaughan Rowsell. Now Vaughan is cycling the length of New Zealand Uphill [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[167,169,747,836,1024],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1644"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}