{"id":1700,"date":"2009-05-10T20:18:22","date_gmt":"2009-05-11T00:18:22","guid":{"rendered":"http:\/\/blog.local\/?p=1700"},"modified":"2009-05-10T20:18:22","modified_gmt":"2009-05-11T00:18:22","slug":"focus-on-the-product","status":"publish","type":"post","link":"https:\/\/blog.local\/focus-on-the-product\/","title":{"rendered":"Focus on the product!"},"content":{"rendered":"<p>Look, honestly, if your product isn&#8217;t shit hot &#8211; all the marketing in the world ain&#8217;t going to save it.<\/p>\n<p>Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable business? No.<\/p>\n<p>Focus on the product, bring it up to speed, grow &amp; evolve it from customer feedback. \u00a0As if it isn&#8217;t hot we can stick any marketing tactic to it and you won&#8217;t get the return. \u00a0<\/p>\n<p>Whereas if you have a shit hot product &#8211; it makes it a million times easier to market &#8211; as it markets itself.<\/p>\n<p>Take some time, refocus on what you offer, if not today when?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look, honestly, if your product isn&#8217;t shit hot &#8211; all the marketing in the world ain&#8217;t going to save it. Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,644,747,811,985,1132],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1700"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}