{"id":1785,"date":"2009-05-25T22:56:17","date_gmt":"2009-05-26T02:56:17","guid":{"rendered":"http:\/\/blog.local\/?p=1785"},"modified":"2009-05-25T22:56:17","modified_gmt":"2009-05-26T02:56:17","slug":"quantifying-word-of-mouth","status":"publish","type":"post","link":"https:\/\/blog.local\/quantifying-word-of-mouth\/","title":{"rendered":"Quantifying Word of Mouth"},"content":{"rendered":"<p>Easy &#8211; remember the adage that 64 people hear about a bad experience.<\/p>\n<p>If you can go to the exact opposite emotive state but through a positive experience. \u00a0You are going to cut through the clutter to the same amount of people.<\/p>\n<p>An example would be the <a href=\"http:\/\/www.firemeetsdesire.com\/\">Burger King Flame<\/a>, $3.99 for a Whopper smelling perfume. \u00a0Sold out instantly. \u00a0Remarkable enough to cut the clutter.<\/p>\n<p>So remember this, you are looking to leverage word of mouth to get this spread. \u00a0Each and every person has the potential to spread it indirectly to 64 people. \u00a0Now that&#8217;s why word of mouth can spread like fire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easy &#8211; remember the adage that 64 people hear about a bad experience. If you can go to the exact opposite emotive state but through a positive experience. \u00a0You are going to cut through the clutter to the same amount of people. An example would be the Burger King Flame, $3.99 for a Whopper smelling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[246,353,553,601,849,1043,1386],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1785"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1785"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1785\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}