{"id":1848,"date":"2009-06-07T17:02:14","date_gmt":"2009-06-07T21:02:14","guid":{"rendered":"http:\/\/blog.local\/?p=1848"},"modified":"2009-06-07T17:02:14","modified_gmt":"2009-06-07T21:02:14","slug":"the-double-sell","status":"publish","type":"post","link":"https:\/\/blog.local\/the-double-sell\/","title":{"rendered":"The Double Sell"},"content":{"rendered":"<p>Or the upsell &#8211; depending how you look at it.<\/p>\n<p>Buy a Playstation &#8211; what&#8217;s the next thing you buy? An extra controller, a game, a stand.<\/p>\n<p>Playstation3 even lost money for every unit they sold. \u00a0Why? Well they needed to establish market share as all the profit is in peripherals and games. \u00a0If they can gain that market share they can keep profiting for each and every add on purchased.<\/p>\n<p>You see the same with iPods, Beds, Tvs.<\/p>\n<p>But how can you do the double sell for services? \u00a0Whereby you sell an excellent product but you can maximise your profits through the value added peripheral services. \u00a0You are probably creating more problems with your solution anyway &#8211; so why not do the double sell and solve them. \u00a0That would be a real big win.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Or the upsell &#8211; depending how you look at it. Buy a Playstation &#8211; what&#8217;s the next thing you buy? An extra controller, a game, a stand. Playstation3 even lost money for every unit they sold. \u00a0Why? Well they needed to establish market share as all the profit is in peripherals and games. \u00a0If they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[404,1319],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1848"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}