A while back I had a new client who wanted to work (within a reasonable budget) to grow their market share. \u00a0Like most small businesses they had dabbled in a few bits and pieces.<\/p>\n
Their latest attempt was to spend $1800 on Fax Marketing – they got a blast out to every local businesses fax machine. \u00a0Not once but twice. \u00a0Just to make sure they got it.<\/p>\n
First round – return was zip. \u00a0Second round – return was zip.<\/p>\n
Figured that was the end of it. \u00a0Nope. \u00a0They then sunk the same amount back into it, in the hope that by annoying people enough they would pick up the phone to order.<\/p>\n
Nevertheless this wasn’t a good sign of business aptitude (amongst other signs) so we parted ways.<\/p>\n
Since then I have come across others doing Fax Marketing. \u00a0Fax Marketing is the worst kind of spam – not only is it rubbish but now you have to physically deal with it – and once you’re on a list they keep coming. \u00a0Sure if it was relevant, anticipated and timely it could work, but it’s not.<\/p>\n
So please if you’re looking at Fax Marketing give it a miss – pay a student $1800 to play with internet marketing (if you must spend the money) you are more likely to get a solid return – or at least know where your money was wasted.<\/p>\n