{"id":2660,"date":"2009-11-08T22:15:43","date_gmt":"2009-11-09T02:15:43","guid":{"rendered":"http:\/\/blog.local\/?p=2660"},"modified":"2009-11-08T22:15:43","modified_gmt":"2009-11-09T02:15:43","slug":"it-does-what-it-says","status":"publish","type":"post","link":"https:\/\/blog.local\/it-does-what-it-says\/","title":{"rendered":"It does what it says"},"content":{"rendered":"

Funnily enough I’ve had this conversation a few times in the last few weeks – hey it does what it says.<\/p>\n

(Most of this has been centred around the Flip Mino HD)<\/p>\n

It really is a betrayal of consumer trust that ‘it does what it says’ becomes a point of difference. \u00a0Everything should do what it says<\/strong>. \u00a0Yet we find (especially with technology products) that actually doing that is out of our reach.<\/p>\n

Just a reminder, keep your products simple, people do like to buy stuff that does what it says…<\/p>\n","protected":false},"excerpt":{"rendered":"

Funnily enough I’ve had this conversation a few times in the last few weeks – hey it does what it says. (Most of this has been centred around the Flip Mino HD) It really is a betrayal of consumer trust that ‘it does what it says’ becomes a point of difference. \u00a0Everything should do what […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[657,1143,1302],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2660"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2660"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2660\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}