{"id":288,"date":"2008-09-07T17:22:01","date_gmt":"2008-09-07T21:22:01","guid":{"rendered":"http:\/\/blog.local\/?p=288"},"modified":"2008-09-07T17:22:01","modified_gmt":"2008-09-07T21:22:01","slug":"you-are-wrong-offline-and-online-all-the-same","status":"publish","type":"post","link":"https:\/\/blog.local\/you-are-wrong-offline-and-online-all-the-same\/","title":{"rendered":"You are wrong. Offline and Online all the same."},"content":{"rendered":"
Every Monday I like to throw some ideas out there and see what happens.<\/p>\n
They return to me in the form of ‘I’ve tried that and heres why it didn’t work’ or ‘that’s already been done’ or ‘feedback’.<\/p>\n
This one I have been throwing around for ages and talked to a lot of people so I thought now was time to unleash it.<\/p>\n
Think about the mass of learnings we make online, monetisation models, usability<\/strong><\/p>\n Now let’s apply them to an offline situation<\/strong>.<\/p>\n Why?<\/p>\n Fundamentally we <\/strong>are all humans interacting <\/strong>with your website or service. \u00a0We all have the same basic needs and wants. \u00a0We engage with your product sometimes with an end goal in mind othertimes we get sold on that end goal. \u00a0<\/p>\n Imagine I have taken over the local cafe.<\/p>\n Monetisation<\/strong><\/p>\n Hmmmm ok, immediately I think of two things.<\/p>\n Usability<\/strong><\/p>\n I like this one<\/p>\n I’d better stop you get the idea using usability you can keep going for a while.<\/p>\n Community<\/strong><\/p>\n This one is already applied somewhat<\/p>\n You get the idea.<\/p>\n Other filters you can view your cafe through:\u00a0<\/p>\n Conclusion: Ben should buy a cafe!<\/p>\n You can see that we have this gr<\/strong>eat platform of learning online<\/strong>, we should all be looking at how we can apply these learnings into new contexts<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" Every Monday I like to throw some ideas out there and see what happens. They return to me in the form of ‘I’ve tried that and heres why it didn’t work’ or ‘that’s already been done’ or ‘feedback’. This one I have been throwing around for ages and talked to a lot of people so […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[37,73,78,94,194,206,254,267,271,304,697,812,813,838,905,944,1060,1209,1231,1320],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/288"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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