{"id":2908,"date":"2010-02-08T19:38:36","date_gmt":"2010-02-08T23:38:36","guid":{"rendered":"http:\/\/blog.local\/?p=2908"},"modified":"2010-02-08T19:38:36","modified_gmt":"2010-02-08T23:38:36","slug":"emotional-purchasing-vs-rational-purchasing","status":"publish","type":"post","link":"https:\/\/blog.local\/emotional-purchasing-vs-rational-purchasing\/","title":{"rendered":"Emotional Purchasing vs Rational Purchasing"},"content":{"rendered":"<p>All purchases are emotional but the rationale behind it can dictate which way it swings the most.<\/p>\n<p>In selling to small businesses where the owners are the operators &#8211; they tend towards emotional purchasing.  Boosting their ego, enhancing their image, doing something cool.<\/p>\n<p>Larger business can be so segmented that it&#8217;s completely rational.  Is this the guaranteed safe option.  Will this keep my butt covered.  It&#8217;s rational purchasing.<\/p>\n<p>Once you realise the difference, you&#8217;ll be vastly better at understanding your market but also how you should sell to them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All purchases are emotional but the rationale behind it can dictate which way it swings the most. In selling to small businesses where the owners are the operators &#8211; they tend towards emotional purchasing. Boosting their ego, enhancing their image, doing something cool. Larger business can be so segmented that it&#8217;s completely rational. Is this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[692,772,998,1149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2908"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2908"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2908\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}