{"id":2975,"date":"2010-02-25T17:35:38","date_gmt":"2010-02-25T21:35:38","guid":{"rendered":"http:\/\/blog.local\/?p=2975"},"modified":"2010-02-25T17:35:38","modified_gmt":"2010-02-25T21:35:38","slug":"marginal-value-on-commodity-items","status":"publish","type":"post","link":"https:\/\/blog.local\/marginal-value-on-commodity-items\/","title":{"rendered":"Marginal value on Commodity Items"},"content":{"rendered":"<p>If I gave you $40,000 to go buy a new car, you&#8217;d probably go away, scan the car yards and come back with a few options.<\/p>\n<p>You can pretty much guarantee a certain level of safety standards, fuel economy and performance.<\/p>\n<p>Unless you&#8217;re looking at Luxury Cars the car itself is a commodity. \u00a0You buy it for the brand; experience, status&#8230;<\/p>\n<p>This is the exact play that firms are using once their product slips into the commodity category.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.local\/wp-content\/uploads\/2010\/02\/prius-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2982\" title=\"prius-1\" src=\"http:\/\/blog.local\/wp-content\/uploads\/2010\/02\/prius-1.jpg\" alt=\"\" width=\"400\" height=\"180\" \/><\/a><\/p>\n<p>You see when everything else is the same firms need to focus on the marginal value, the base value is assumed (safety, fuel economy, performance) &#8211; but what is the secret sauce? It may seem trivial but it&#8217;s the little things which can swing consumer preference.<\/p>\n<p>You need to focus on that marginal value and stretch it, reposition it, make it meaningful to your consumer base.<\/p>\n<p>Clearly the experience is a start, is being your customer a real experience worth sharing?<\/p>\n<p><em>Photo Credit: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/alexmwang\/3821780391\/\" target=\"_blank\"><em>Alex4981<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I gave you $40,000 to go buy a new car, you&#8217;d probably go away, scan the car yards and come back with a few options. You can pretty much guarantee a certain level of safety standards, fuel economy and performance. Unless you&#8217;re looking at Luxury Cars the car itself is a commodity. \u00a0You buy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[259,747,959],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2975"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2975"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2975\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}