{"id":312,"date":"2008-09-10T20:09:45","date_gmt":"2008-09-11T00:09:45","guid":{"rendered":"http:\/\/blog.local\/?p=312"},"modified":"2008-09-10T20:09:45","modified_gmt":"2008-09-11T00:09:45","slug":"small-is-the-new-big","status":"publish","type":"post","link":"https:\/\/blog.local\/small-is-the-new-big\/","title":{"rendered":"Small IS the new Big"},"content":{"rendered":"<p>I keep hearing it more and more.<\/p>\n<p>&#8220;We launched with 50% of what we wanted, we could have launched with 10%&#8221;<\/p>\n<p>&#8220;Scale down, smaller is better&#8221;<\/p>\n<p>&#8220;Going to the absolute smallest market we can find, now dominate globally&#8221;<\/p>\n<p>Just some of the errings.<\/p>\n<p>They&#8217;re all right.<\/p>\n<p>As <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2005\/06\/small_is_the_ne.html\">Seth Godin<\/a> discusses, Small is the new Big. \u00a0Big ideas start off small and are being run by small teams.<\/p>\n<p>Go small, focus, be big.<\/p>\n<p>How can we deliver with less? less features, less resources, less employees&#8230;. less everything.<\/p>\n<p>Guy Kawasaki&#8217;s aim was to just have a couple of guys and make a cool $1m\/year (trumeours)<\/p>\n<p>Now magnify his concept by 1000, 1000 micro businesses run by a couple of guys dominating their tiny niche globally.<\/p>\n<p><strong>Small is the new big.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I keep hearing it more and more. &#8220;We launched with 50% of what we wanted, we could have launched with 10%&#8221; &#8220;Scale down, smaller is better&#8221; &#8220;Going to the absolute smallest market we can find, now dominate globally&#8221; Just some of the errings. They&#8217;re all right. As Seth Godin discusses, Small is the new Big. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10,60,130,541,625,788,793,1148,1150,1187,1190],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/312"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}