What makes a good idea?<\/p>\n
Simple. \u00a0It’s not complex. \u00a0It’s easy to build and execute. \u00a0If I was to make it out of lego it would probably only involve two or three parts. \u00a0When it’s lego technics… probably too far.<\/p>\n
It’s been done before. \u00a0Maybe not in the same context. \u00a0But the same framework. \u00a0Calcium enriched Milk. \u00a0Calcium enriched Yoghurt. \u00a0Framework taking an increasingly perceived commodity and providing a value add. \u00a0What is that value add? Whatever the consumer will pay.<\/p>\n
It won last time. \u00a0Or you know why it failed last time.<\/p>\n
Someones already doing it, and you can do a million times better at a bigger margin.<\/p>\n
Your idea is expensive. Expensive in time, money, commitment or attention.<\/p>\n
You haven’t coated a simple idea with three or four layers of complexity (like an onion). \u00a0When you bite into it, it’s sour, take the layers away expose the core idea. \u00a0If it’s too weak it’s not good enough.<\/p>\n
Like the onion example, compromise isn’t your friend. \u00a0The more compromise the more boring and average it is. \u00a0Take out the added widget, stick to the core idea without compromise.<\/p>\n
Make sure someones already buying it. \u00a0Whether it’s a replacement technology OR they’re demonstrating behaviour which proves the pain. \u00a0Unless you have a global platform to launch on like Steve Jobs, it’s dam hard to create totally new behaviour.<\/p>\n
Profit from day one or very very early on. \u00a0Sales speak louder than any pitch, don’t forget the dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"
What makes a good idea? Simple. \u00a0It’s not complex. \u00a0It’s easy to build and execute. \u00a0If I was to make it out of lego it would probably only involve two or three parts. \u00a0When it’s lego technics… probably too far. It’s been done before. \u00a0Maybe not in the same context. \u00a0But the same framework. \u00a0Calcium […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[601,1214],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3151"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3151"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3151\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}