lytic cycle<\/strong> .
\nA virus particle attaches to a host cell.
\nThe particle releases its genetic instructions into the host cell.
\nThe injected genetic material recruits the host cell’s enzymes.
\nThe enzymes make parts for more new virus particles.
\nThe new particles assemble the parts into new viruses.
\nThe new particles break free from the host cell.<\/p>\nSo what does this mean for marketers?
\nWell a virus is only one or two genetic sequences, it relies on the host cell to finish the process. In other words keep the story short and let the receiver interpret and built it out. In other words you start it, the receiver finishes it.<\/p>\n
Further your message needs to be in the right place at the right time to attach to a host (and receive it). Virus can then infect the person and carry on.<\/p>\n
There are varables which ‘halt’ the process, ie antibodies and frequency. If the virus (or idea) is not new to the subject, they have a latent repulsion to it, that is they are less likely to be overcome by the virus and spread it. This is often the hinging component in viral marketing, is this idea novel enough to our market? As if it isn’t it won’t spread. It needs to be different enough to overcome the antibodies.<\/p>\n
Frequency of infection is also something else to consider, if you are constantly surrounded by sick people you are also likely to get sick. Marketers need to consider the frequency of which they expose people to their message.<\/p>\n
Then the virus will spread. You can then achieve a ‘viral effect’. However even in this case, you don’t want everyone to be infected with your idea, you just want a target market to be. It’s a waste of time and resources to try and attract people who have no interest in your topic. This is where companies have a real opportunity to infect a hive of people with their idea.<\/p>\n
Narrow down your market, make it super specific, then apply the methodology above. You are far more likely to get a viral effect, I know it won’t have the millions of views that boost your ego but hey effective communication is going to help you out more than being popular on YouTube for 15 minutes of fame.<\/p>\n","protected":false},"excerpt":{"rendered":"
[Here’s a sneak peak of an upcoming Herald post] It’s as if you snap your fingers and wham you’re idea has gone viral. At least that’s what clients seem to expect. And as such the three words, “make it viral” get appended to a brief. That’s all fine and good but hey, how often do […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[736,752,809,1109,1344,1348],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3244"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3244\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}