{"id":3283,"date":"2010-06-03T16:57:02","date_gmt":"2010-06-03T20:57:02","guid":{"rendered":"http:\/\/blog.local\/?p=3283"},"modified":"2010-06-03T16:57:02","modified_gmt":"2010-06-03T20:57:02","slug":"keep-the-bar-low-enough-that-people-can-get-over-it-with-a-little-effort","status":"publish","type":"post","link":"https:\/\/blog.local\/keep-the-bar-low-enough-that-people-can-get-over-it-with-a-little-effort\/","title":{"rendered":"Keep the bar low enough, that people can get over it, with a little effort"},"content":{"rendered":"<p>In particular language. \u00a0Keep the language barrier low, about 12 &#8211; 14 years, that&#8217;s a level that you can reasonably expect most people to understand.<\/p>\n<p>Remember that language is self selecting, if you want to talk to graduates raise the bar&#8230;<\/p>\n<p>Funnily enough this was the difference between Google &amp; Microsoft in the battle for search engine market share. \u00a0When a misspelled search occurred Microsoft would say &#8216;try rephrasing or using synonyms&#8217; whereas Google said &#8216;try different words&#8217;.<\/p>\n<p>Subtle changes but profound effect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In particular language. \u00a0Keep the language barrier low, about 12 &#8211; 14 years, that&#8217;s a level that you can reasonably expect most people to understand. Remember that language is self selecting, if you want to talk to graduates raise the bar&#8230; Funnily enough this was the difference between Google &amp; Microsoft in the battle for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[110,261,674,691],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3283"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3283"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3283\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}