fantastic way to help your customers<\/strong>.\u00a0 I hope this makes others stand up and give it another look.<\/p>\nOh and….<\/p>\n
If your trying to figure the ROI on that.\u00a0 Compare the attention time on the forum vs the equivalent cost of having them dealing with front line staff OR cost of getting that amount of attention OR measure impact on brand loyalty OR measure the value of the feedback you receive.<\/p>\n
You can see your return comes in many forms.\u00a0 Measure what is important<\/strong>.<\/p>\nGreat to see Vodafone trying new methods to help their customers, keep up the good work!<\/p>\n","protected":false},"excerpt":{"rendered":"
I have discussed somewhat about building a community to enhance customer engagement (amongst many other benefits). Given recent conversations I’ve had there appears to be a bit of a stigma around the labour investment in building a community. So I wanted to highlight a recent example from Vodafone New Zealand. They launched an online forum […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[88,178,264,268,583,836,843,874,1352],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/334"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}