{"id":3386,"date":"2010-07-12T21:55:01","date_gmt":"2010-07-13T01:55:01","guid":{"rendered":"http:\/\/blog.local\/?p=3386"},"modified":"2010-07-12T21:55:01","modified_gmt":"2010-07-13T01:55:01","slug":"intellectual-narrative-non-fiction-aka-stories-with-lessons","status":"publish","type":"post","link":"https:\/\/blog.local\/intellectual-narrative-non-fiction-aka-stories-with-lessons\/","title":{"rendered":"Intellectual Narrative Non-Fiction (aka stories with lessons)"},"content":{"rendered":"<p>Very technical, but essentially this is what Tom Peters, Seth Godin, Malcolm Gladwell all do.<\/p>\n<p>They share business stories that teach lessons.<\/p>\n<p>Just the same way legends have been passed down, engaging stories with lessons behind them.<\/p>\n<p>And guess what? It works, presenting the knowledge in that fashion gets cut through and if the objective is message absorption is the objective they (and you) win.<\/p>\n<p>Stories that get through matter, speaking above or beyond peoples capabilities just alienates them. \u00a0This is the exact reason why these authors do so well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very technical, but essentially this is what Tom Peters, Seth Godin, Malcolm Gladwell all do. They share business stories that teach lessons. Just the same way legends have been passed down, engaging stories with lessons behind them. And guess what? It works, presenting the knowledge in that fashion gets cut through and if the objective [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[433,738,1128,1202,1286],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3386"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3386\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}