{"id":3510,"date":"2010-08-23T20:45:46","date_gmt":"2010-08-24T00:45:46","guid":{"rendered":"http:\/\/blog.local\/?p=3510"},"modified":"2010-08-23T20:45:46","modified_gmt":"2010-08-24T00:45:46","slug":"were-better-because-were-cheaper","status":"publish","type":"post","link":"https:\/\/blog.local\/were-better-because-were-cheaper\/","title":{"rendered":"We&#039;re better because we&#039;re cheaper"},"content":{"rendered":"<p>That has to be the laziest marketing message I&#8217;ve heard.<\/p>\n<p>Who wants to be cheaper?<\/p>\n<p>Who wants to attract customers that want cheaper?<\/p>\n<p>Who wants to motivate staff that we&#8217;re doing this to be cheaper?<\/p>\n<p>It&#8217;s a losing battle&#8230; please do not ever ever say your better because you&#8217;re cheaper, say your better because you deliver magnitudes times more value, robust support, innovative technology, improving your customers life, increasing their status&#8230; the list goes on but you get the point.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That has to be the laziest marketing message I&#8217;ve heard. Who wants to be cheaper? Who wants to attract customers that want cheaper? Who wants to motivate staff that we&#8217;re doing this to be cheaper? It&#8217;s a losing battle&#8230; please do not ever ever say your better because you&#8217;re cheaper, say your better because you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[228,1316,1325,1334],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3510"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3510"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3510\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}