{"id":3777,"date":"2010-11-08T18:44:07","date_gmt":"2010-11-08T22:44:07","guid":{"rendered":"http:\/\/blog.local\/?p=3777"},"modified":"2010-11-08T18:44:07","modified_gmt":"2010-11-08T22:44:07","slug":"consumers-with-a-chip-on-their-shoulder","status":"publish","type":"post","link":"https:\/\/blog.local\/consumers-with-a-chip-on-their-shoulder\/","title":{"rendered":"Consumers with a chip on their shoulder"},"content":{"rendered":"<p>Consumers hold grudges, someone treated them badly, someone was rude to them or the food wasn&#8217;t that good.<\/p>\n<p>It&#8217;s unreasonable but who said consumers are rational? And why shouldn&#8217;t they be a bit unreasonable with their hard <span id=\"annotationID_5\" class=\"annotation\">earned<\/span> money and attention.<\/p>\n<p>That&#8217;s why firms need to ask forgiveness, &#8216;under new management&#8217; signs signal that things have changed, maybe time for a revisit.<\/p>\n<p>Surveying, asking people who didn&#8217;t buy, why didn&#8217;t you? And just listening (rather than defending) any issues they had.  This helps the grudges disappear and the last bad experience replaced with a great experience, one that they will have no grudges about.<\/p>\n<p><span id=\"annotationID_4\" class=\"annotation\">This is the mark of a great company if you can identify and overcome consumer grudges<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers hold grudges, someone treated them badly, someone was rude to them or the food wasn&#8217;t that good. It&#8217;s unreasonable but who said consumers are rational? And why shouldn&#8217;t they be a bit unreasonable with their hard earned money and attention. That&#8217;s why firms need to ask forgiveness, &#8216;under new management&#8217; signs signal that things [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[232,290,571],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3777"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3777"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3777\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}