{"id":3866,"date":"2011-01-31T20:29:19","date_gmt":"2011-02-01T00:29:19","guid":{"rendered":"http:\/\/blog.local\/?p=3866"},"modified":"2011-01-31T20:29:19","modified_gmt":"2011-02-01T00:29:19","slug":"having-a-taster-menu-item","status":"publish","type":"post","link":"https:\/\/blog.local\/having-a-taster-menu-item\/","title":{"rendered":"Having a taster menu item"},"content":{"rendered":"

Let me get my regular meal but also let me try something new without risk.<\/p>\n

It’s the opportunity cost, at the cost of getting my regular tasty meal I could risk it (to get something better) BUT lose out on a guaranteed (or at least I feel guaranteed) meal.<\/p>\n

It’s the same process that anyone goes through when swapping suppliers.<\/p>\n

So how do you overcome it? Offer a taster menu, your regular meal with a taste of a new one.<\/p>\n

A little bite, a snippet, enough to get a gist of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let me get my regular meal but also let me try something new without risk. It’s the opportunity cost, at the cost of getting my regular tasty meal I could risk it (to get something better) BUT lose out on a guaranteed (or at least I feel guaranteed) meal. It’s the same process that anyone […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1239],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3866"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}