Marketing after the fact should be consistent.<\/p>\n
Case in point.<\/p>\n
I recently canceled my storage unit at a local storage firm.<\/p>\n
As we held a bond and prepaid a month my account was in debit.<\/p>\n
Awesome.\u00a0 At this point in time I was happy with the service, helpfulness of the company.\u00a0 On my recommend list.<\/p>\n
6 weeks later my account has still not been settled even after numerous emails.\u00a0 They then post a cheque to my old address (even though i explicitly stated when i finished up my address has been changed).<\/p>\n
Now they offer to deposit it into my account.\u00a0 That’s fine.<\/p>\n
But<\/p>\n
From my perspective.\u00a0 You have wrecked what was otherwise a positive customer experience.\u00a0 Do you think I would recommend them again? Doubt it.<\/p>\n
Marketing continues after the exchange, it is in the sizzle consumers receive, do not burn a customer because they have switched brands or ended the relationship.\u00a0 That way they never come back.\u00a0 Or recommend you.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing after the fact should be consistent. Case in point. I recently canceled my storage unit at a local storage firm. As we held a bond and prepaid a month my account was in debit. Awesome.\u00a0 At this point in time I was happy with the service, helpfulness of the company.\u00a0 On my recommend list. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[21,960,1034,1386],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/39"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}