What is a 12 hour startup?<\/p>\n
From idea to prototype within 12 hours<\/strong>.<\/p>\n Simple.<\/p>\n Why?<\/p>\n Relates to simple ideas that can be executed quickly<\/strong>.<\/p>\n Downside\/risk virtually zero.<\/p>\n Potential upside > 0. Profitable.<\/p>\n Commit to a 3 month trial.<\/p>\n Close if crap.\u00a0 Expand if good.<\/p>\n Underlying theme? give it a go,<\/strong> 1000 12 hour ideas are probably going to yield at least 10 (1 in 100) good ideas that will last.<\/p>\n I’m happy to give up 12 hours every week for something like this.\u00a0 Even 12 hours\/month cool.<\/p>\n Idea: Take this concept and apply it to your business<\/strong>.\u00a0 Can your team come up with some new product ideas \/ extensions and go from idea to concept within 12 hours.<\/p>\n Background: the 12 hours business I have been throwing around for some time, and it’s been thrown around enough to be blog proof.\u00a0 Have some case studies in the works.<\/p>\n