{"id":4325,"date":"2012-06-18T16:30:25","date_gmt":"2012-06-18T20:30:25","guid":{"rendered":"http:\/\/blog.local\/?p=4325"},"modified":"2012-06-18T16:30:25","modified_gmt":"2012-06-18T20:30:25","slug":"creating-a-sense-of-ownership","status":"publish","type":"post","link":"https:\/\/blog.local\/creating-a-sense-of-ownership\/","title":{"rendered":"Creating a sense of ownership"},"content":{"rendered":"<p>That tactility, once you pick it up you can&#8217;t put it down.<\/p>\n<p>Apple stores <a href=\"http:\/\/www.forbes.com\/sites\/carminegallo\/2012\/06\/14\/why-the-new-macbook-pro-is-tilted-70-degrees-in-an-apple-store\/\">purposely tilt the screens<\/a> just enough so you can&#8217;t quite see it, so you reach out and adjust the screen. Then you can start playing with it and you start to get a sense of ownership.<\/p>\n<p>They&#8217;ve all been loaded with games, apps and of course internet access. Heck just pop in and use the internet for free.<\/p>\n<p>How do you create a sense of ownership? Getting your customers involved so they can actually take ownership of what you&#8217;re offering.<\/p>\n<p>Kind of like what Michael Gerber was saying when I meet him, <a href=\"http:\/\/blog.local\/are-you-creating-or-managing\/\">the best companies allow their customers to create.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That tactility, once you pick it up you can&#8217;t put it down. Apple stores purposely tilt the screens just enough so you can&#8217;t quite see it, so you reach out and adjust the screen. Then you can start playing with it and you start to get a sense of ownership. They&#8217;ve all been loaded with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[77,316,350,625,1121],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4325"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=4325"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4325\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=4325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=4325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=4325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}