{"id":4515,"date":"2014-02-10T12:22:17","date_gmt":"2014-02-10T16:22:17","guid":{"rendered":"http:\/\/blog.local\/?p=4515"},"modified":"2014-02-10T12:22:17","modified_gmt":"2014-02-10T16:22:17","slug":"the-market-function-of-buzzwords","status":"publish","type":"post","link":"https:\/\/blog.local\/the-market-function-of-buzzwords\/","title":{"rendered":"The market function of buzzwords"},"content":{"rendered":"<p>In a complex market with a elongated value chain you may have 12 companies that value chain who don&#8217;t have that visibility of one another. They don&#8217;t have personal relationships up and down, or a whole visibility. And each component they&#8217;ve got to compete with others trying to take that component.<\/p>\n<p>I.e. I found was someone was Promoting Tweets, another company wrote them and another set the strategy. In my mind too micro within an emerging field.<\/p>\n<p>So that&#8217;s where buzzwords come in, they act as a guiding force of change in a complex market. They get the value chain in align and get everyone thinking about the changes they need to make happen. It&#8217;s that a certain kind of change has been branded.<\/p>\n<p>Buzzwords are a big complex markets way of ensuring change comes about consistently. And that&#8217;s a good thing, buzzword or not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a complex market with a elongated value chain you may have 12 companies that value chain who don&#8217;t have that visibility of one another. They don&#8217;t have personal relationships up and down, or a whole visibility. And each component they&#8217;ve got to compete with others trying to take that component. I.e. I found was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[201,511],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4515"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=4515"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4515\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=4515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=4515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=4515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}