Think about Newspapers, and actually read the content in them, it’s typically very low key and more press releases and quotes than actual editorial. \u00a0<\/p>\n
They weren’t always this way. \u00a0Once their distribution was locked down, the game shifted <\/strong>from how can we maximise readersh<\/strong>ip<\/strong> (through great content) to how can we maximise profits<\/strong>.<\/p>\n You see the same things with bands, how often do you hear so and so has sold out now the’re big.<\/p>\n Blogs are the new content medium, surely they’re not the same? Or are they?<\/p>\n Think of some of the more popular bloggers, once they hit a certain readership or tipping point they too appear to slack off.<\/p>\n Others don’t, some to take it as a good sign and work harder.<\/p>\n They’re in it for the long term. \u00a0<\/p>\n You see with blogging, once the distribution is set (through feedreaders \/ email subscriptions \/ syndication) the foundation is weaker. \u00a0It is easy for one single reader to drop off. \u00a0<\/p>\n You need to keep on your toes, keep active and use engagement or return visitors or attention time as a measure of success.<\/p>\n (and someone to give you a dead arm when you slack off)<\/p>\n That’s why you see such great content out there, for free, competition is fierce.<\/p>\n","protected":false},"excerpt":{"rendered":" Think about Newspapers, and actually read the content in them, it’s typically very low key and more press releases and quotes than actual editorial. \u00a0 They weren’t always this way. \u00a0Once their distribution was locked down, the game shifted from how can we maximise readership (through great content) to how can we maximise profits. You […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[145,293,392,432,783,837,1003,1214,1293],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/532"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}